“If your publication is not ABC or CAC audited, you will have a tough time showing up on Best Buy’s radar screen.”
- Marsha Lawrence, Best Buy Co.
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The circulation audit is the most important step in providing analytical data about the publication’s value as an advertising medium.
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The audit substantiates that the publication indeed has the circulation and the audience that it claims.
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It helps the media buyer gauge reach, see who the publication reaches, categorize geographic distribution, and other relevant information.
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A valid circulation audit is conducted by an outside third-party, not-for-profit auditing company, governed by the print advertising community.
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The not-for-profit forum mandates no vested interest in the outcome of the audit findings and is a requisite for IFABC acceptance.
“If your publication is not ABC or CAC audited, you will have a tough time showing up on Best Buy’s radar screen.”
- Marsha Lawrence, Best Buy Co.
-
The circulation audit is the most important step in providing analytical data about the publication’s value as an advertising medium.
-
The audit substantiates that the publication indeed has the circulation and the audience that it claims.
-
It helps the media buyer gauge reach, see who the publication reaches, categorize geographic distribution, and other relevant information.
-
A valid circulation audit is conducted by an outside third-party, not-for-profit auditing company, governed by the print advertising community.
-
The not-for-profit forum mandates no vested interest in the outcome of the audit findings and is a requisite for IFABC acceptance.