The CAC Newspaper Readership Study was designed as a supplement to the audit report. Featuring a standardized format, this bi-annual survey provides a credible, consistent source of readership and demographic information for all participating CAC audited publications. Customized market information is available upon request.
 
Methodology
 
The methodology for all CAC surveys is based on guidelines established by standard research procedures, CAC Audit Rules and industry consultants. Each CAC Readership study is conducted under a rigorous set of methodological and procedural controls. All studies are conducted from the CAC corporate offices in Wayne, New Jersey under the direct supervision of Research Department staff.

Each study sample encompasses all households within the Publisher's defined circulation area. Participants are selected at random with each household within the market area having an equal chance of being selected. Where applicable, a minimum and equal number of male and female adult respondents will be interviewed, and a proportional formula applied (based on total circulation within ZIP codes) to ensure a high degree of statistical validity and market representation. All studies must meet the industry research standard of 95% confidence level.