A Letter from the CEO

CAC’s Daily Newspaper membership is our fastest growing segment.  We currently audit over 150 dailies and expect to significantly increase this number in 2009.

CAC’s road to success has been both challenging and very rewarding.  We crossed a strategic milestone in 2000, when our marketing plan changed to address a growing need for a strong audit with full-disclosure reporting. With new leadership resulting in significant operational improvements, our auditing standards are now second to none. Our deliverables have improved as well.  For example, the CAC audit report was redesigned to present a more robust and easy to understand overview of your circulation metrics.  Our goal is to give you the information you need to open efficient dialogs with your advertisers to find out what is important to them. CAC provides the industry with the objectivity and professional results that will aid and encourage informed media buying.

The CAC audit form provides valuable information.  As a pure circulation auditing firm, CAC reports everything in the clearly designated spot-paid, other paid and unpaid distribution categories, combined with all forms of distribution (home delivery, single copy, bulk, NIE, etc.) that are shown for each sub-category on the front page of the audit report. A detailed break down follows in our explanatory paragraph.

CAC audit information is thoroughly and meticulously compiled to CAC and industry standards by our team of professional auditors.  Most importantly, we take pride in our work.  This comes through in our team, our service and most importantly, our accuracy.  Our growing client base and excellent client retention are testament to the great work you will enjoy when you work with CAC.

Other standardized features include: 
 
Publisher Statements in March and September of each year.
Semi-annual "Redi-Reference" (CACs version of Fas-Fax)
Electronic data transmission to the advertising community
Market research including readership, spending habits, demographics & more

CAC is committed to be a company that is easy to do business with.  Our professionals will provide you with quick turnaround for scheduling, issuing and publishing.  Our audits will give you the information you require and you can count on our accuracy the first time.   When your invoice arrives, you will be pleased to see that CAC stands by our quotes – you won’t see any surprise audit hours, filing fees or miscellaneous expenses.  We are fully committed and personally vested in the success of our members and view every audit as an opportunity to earn future business with you.
 
Sincerely,

Mark Stoecklin, CEO